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Visual Merchandising

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The crazy ones, the misfits, the rebels

Unconventional creativity in visual merchandising helps create memorable experiencesA pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant’s perspective, a surprising visual stimulus, though it may not make...

5 tenets of people-centric retail design

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truthsToday, experiential design is a...

Most Important E-commerce trends to watch out for

To gain the maximum profit and loyal customers, adapting to e-commerce trends has become a necessity for retailers. here are some emerging e-commerce trends that can help you take your business to the next level.By Lokendra Singh RanawatEvery year...

Scotch & Soda pop-up brings the African inspiration

Dutch premium fashion brand Scotch & Soda, retailing in India with Reliance Brands Limited (RBL), has recently launched a mobile pop-up installation concept, which is travelling across all the store locations across the country.The travelling installation, after being showcased...

Shoppers Stop redrafts its visual story

Visual Merchandising (VM) is a store’s visiting card. Even before a customer walks in, talks to a salesperson or browses leisurely through a store, it is the VM element that helps him/ her decide s/he will enter the store...

Frontier Raas chooses spindles to spin the VM story

North India’s noted ethnic fashion retailer Frontier Raas, to promote the sustainability and the offerings from the handloom weavers, has recently executed a window that features thread spindles as chandeliers. Executed at their South Extension outlet, the scheme will...

Raymond: Bitten by the travel bug

Raymond has recently broken away from its product-specific window to create a window scheme specific to customer lifestyle and the window is inspired by the season’s travel interest.850 stores out of 1,000 stores showcase the window. The window features...
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Smokehouse Deli wears a new charmed bistro look

Smokehouse Deli launches their new menu and therefore a cohesive cafe design language by incorporating textured tiles, handmade props, innovative art, impactful fabrics, and lighter wood.Design: RestoreInterior : LorvenLighting: Plus LightFurniture Design: Paresh Patadia

Raymond’s TRS to roll out Magic Mirror concept at all stores

The Raymond Store (TRS), a Raymond brand retailing fabric and ready-to-wear categories, will soon uplift the store experience at all stores by including Magic Mirror concept.The concept has already been rolled out at 4-5 TRS stores on a trial...

HomeCentre to don a new store design concept by 2020

Furniture, decor and homeware retailing arm from Lifestyle International, HomeCentre will launch a new store design concept in India in terms of redesigned fixture systems, in-store tech integration and overall look-and-feel of design and VM possibilities.The brand is already...

Shoppers Stop VM spreads the monsoon cheer

Riding onto the childhood memories of monsoon, India’s largest departmental store chain Shoppers Stop has recently created a monsoon visual merchandising window scheme with unique renditions of clouds and rainfall.The window, launched at selected Shoppers Stop outlet, features sunboard...

Lifestyle launches multiple windows that present summer inspirations like poolside, tropical prints or even rain

Large format retailing venture from the Landmark Group, Lifestyle has recently launched a number of window concepts revolving around a central theme - summer and poolside.Linen, being an wardrobe essential in the summer, Lifestyle partners with linen brand Celio...

Shoppers Stop connects stripe trend with sale window

Improvising on a regular Sale VM palette, India’s largest departmental store chain Shoppers Stop brings one of the most celebrated fashion trend this season, Stripes, in their sale VM scheme executed at all outlets.Alongside the monsoon window concept, which...

Parrots grace CaratLane’s display window

Click-to-brick jewellery retailer CaratLane has recently executed window revolving around the beauty of one of India’s household birds, Parrot to promote the jewellery line, Pero, which is also inspired by the beauty of the bird.The window, executed in three...

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