The Approach

To address these challenges, SNITCH Apparel implemented LOGIC ERP Omnichannel Solution. The cloud-based all-in-one apparel solution provided SNITCH with the flexibility to manage inventory in real-time, integrate multiple sales channels, and streamline operations, allowing them to focus on delivering a personalised customer experience across their retail and online platforms.

WATCH VIDEO: Explore LOGIC ERP x SNITCH Case Study

Business Impact

Seamless Retail Expansion:  With LOGIC ERP apparel retail solution, SNITCH has successfully opened 50+ stores and is progressing towards 100+ stores across India, streamlining transactions, faster checkouts, and inventory management. 

Enhanced Omnichannel Experience: Integration across sales channels allowed SNITCH to offer a consistent shopping experience whether customers were shopping online or in-store. This improved customer engagement and brand perception. 

Real-Time Inventory Visibility: With LOGIC ERP advanced inventory management features, SNITCH maintained accurate stock levels across all locations and reduced stockouts. They could now track and manage inventory in real-time, optimising stock turnover and minimising waste. 

Personalised Customer Experience: By integrating CRM with LOGIC ERP, SNITCH was able to offer personalised shopping experiences and recommendations based on customer behavior. This personalised touch increased customer satisfaction and loyalty. 

Streamlined Order Fulfillment: The integration of LOGIC ERP Warehouse Management System (WMS) helped SNITCH optimise order fulfillment. The system’s multi-warehouse support and real-time tracking capabilities streamlined the process, reducing order processing times and enhancing customer satisfaction. 

How LOGIC ERP Helped SNITCH with an Omnichannel Retail Solution

LOGIC ERP addressed SNITCH’s core challenges by offering a unified, scalable solution for their omnichannel retail needs, including:

Omnichannel Retail Management: The omnichannel integration ensured that SNITCH’s customers had a consistent shopping experience across all platforms. Whether online or offline, the experience was seamless, enhancing customer loyalty.

Unified Inventory Management: LOGIC ERP advanced inventory system helped SNITCH track stock levels in real-time, preventing stockouts and ensuring efficient inventory management across all sales channels.

POS & Payment Flexibility: Integration with POS systems allowed SNITCH to provide faster, more efficient checkouts. The flexibility to accept multiple payment methods streamlined the payment process, enhancing customer satisfaction.

Loyalty & Promotions Management: SNITCH was able to manage loyalty programs and promotions effectively, rewarding customers and encouraging repeat business. The seamless integration of reward points and discount schemes strengthened customer retention.

Customer Data Unification: With LOGIC ERP’s apparel software, SNITCH unified customer data across all touchpoints, providing insights into customer preferences and behavior. This data-driven approach helped the brand personalise its marketing efforts and drive sales.

Key Benefits of LOGIC ERP Implementation for SNITCH

Unified Data Management: SNITCH benefitted from a unified database and application system, eliminating the complexities of data synchronisation across multiple locations. With LOGIC ERP solutions, various solutions are available under a single roof: Production, Warehouse management, Wholesales, POS, Inventory management, and GST integrations. It ensures consistent and reliable information management across the organisation.

Web-Based Retail Applications Deployment: SNITCH’s retail outlets are now operational on web-based applications. This ease of deployment enhances operational agility and accessibility across all retail locations.

Centralised ERP System: LOGIC ERP has empowered SNITCH with centralised control, facilitating unified management across departments and locations. This centralised approach enhances decision-making efficiency and operational oversight.

Enhanced Customer Engagement: LOGIC ERP CRM module has effectively enhanced their customer engagement and loyalty programs. This capability enables personalised interactions and strengthens customer relationships.

Optimised Inventory Management: By implementing a rack bin system, SNITCH has enhanced inventory control with LOGIC ERP integrated Warehouse Management System (WMS). This solution has streamlined storage and retrieval processes, boosting operational efficiency.

Standardised & Unified PIM Across Selling Touch Points: Advanced PIM solutions provided by LOGIC ERP help them integrate with other systems such as CRM, and e-commerce platforms, providing a single source for all product-related data. The adoption of a robust PIM system led to improved operational efficiency, faster time-to-market for new products, and enhanced customer satisfaction through accurate and detailed product information. 

LOGIC ERP PIM system with built-in logical rules for SKU creation and pricing strategies based on product attributes is a big relief to merchandise teams.

Real-Time Insights with Advanced Reporting: SNITCH gains real-time operational insights with LOGIC ERP live reporting solutions across production units, warehouses, and stores. The real time reports from different store locations and channels, simplified analysing the merchandise, sales, and buying trends. It empowers proactive decision-making and responsiveness to market dynamics. 

Personalised Marketing Offers: A unified customer data platform enables businesses to deliver Personalised marketing messages and customer service. By understanding the customer’s history and preferences, businesses can tailor their approach to meet individual needs, enhancing the overall customer experience.

Centralised Customer Database: LOGIC ERP software implementation brings up a real-time JSON API to create a centralised database that houses all customer information across Shopify webstore, FLITS and LOGIC ERP POS. This unified database ensures that customer interactions, whether online or in-store, are recorded in a single location.

Integration with Sales Channels: LOGIC ERP WMS seamlessly integrates with various sales channels, whether it’s wholesale, D2C E-commerce, or B2C retail, ensuring that all orders are captured and processed efficiently. Now they can easily handle a large volume of orders, driving their operational and revenue growth. The system’s capabilities are tailored to enhance user experience and streamline the order fulfillment process.

What Drives Their Success – In the Words of SNITCH Founders

“When we entered the D2C space 4 to 5 years ago, it was still a developing ecosystem in India. Building efficient operations for a D2C brand—especially while transitioning between online and offline (O2O) channels—came with its own set of challenges. As we ventured into brick-and-mortar retail, we needed a strong technology partner to support this shift. That’s where LOGIC ERP came in. Their advanced solutions helped us streamline our O2O operations—from inventory management and omnichannel retailing to real-time analytics. With LOGIC ERP’s support, we’ve been able to scale rapidly and open over 50 stores across India, and we’re on track to reach 100 stores soon” — Siddharth Dungarwal, Founder, SNITCH

“After COVID, one of our key challenges was figuring out how to bring our online customers into our offline stores. We weren’t sure where to begin. That’s when LOGIC ERP came in and helped us connect the dots. Their omnichannel retail solution made it easier to manage our inventory, streamline operations, and offer a consistent experience across channels. Their support through the entire process—from planning to execution—made a big difference. It’s great to now see more customers walking into our stores and enjoying a smooth shopping experience” — Chetan Siyal, CMO, SNITCH

About SNITCH

Founded by Siddharth R. Dungarwal, SNITCH Apparel is a fast-fashion brand known for delivering trendy, affordable men’s apparel. The brand gained national attention after appearing on Shark Tank India, securing investments from multiple investors. With its vision to grow its retail footprint and provide customers with Personalised shopping experiences, SNITCH is on track to revolutionise the men’s fashion market in India.

About LOGIC ERP

Established in 1993, LOGIC ERP brings 30+ years of industry expertise, delivering advanced ERP solutions for the retail, distribution, and manufacturing industries. With a focus on innovation, scalability, and real-time operational control, LOGIC ERP empowers businesses to streamline processes, enhance productivity, and drive growth. From inventory management and billing to omnichannel retail and business intelligence, they are trusted by thousands of enterprises across India.

LOGIC ERP is proud to be the tech ERP partner for top global brands, including Iconic Fashion, The Bear House, Killer, REDTAPE, Sportking, Madame, Bodycare, Numero Uno, Kraus Jeans, Banana Club and many more.

Backed by powerful features and unmatched flexibility, LOGIC ERP empowers these top brands to scale faster, optimise operations, and deliver exceptional customer experiences across every channel.