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Rareism opens its 30th retail store

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Located on the ground floor of Inorbit Mall, Hyderabad, the 650 sq. ft. store is the company’s third store in the city

Bengaluru: Omni-channel women fashion brand Rareism has launched its 30th exclusive store across the country, in Hyderabad, the retailer shared in a press release on Tuesday.

Located on the ground floor of Inorbit Mall, Madhapur, Hyderabad, the 650 sq. ft. store is the company’s third store in the city.

“We’re proud to be a homegrown brand in women’s western fashion, and with consistent innovation and effort, the plan is to become one of the leaders in this niche across India,” said Akshika Poddar, founder of Rareism.

Rareism has experienced 2.5 times growth rate in the last financial year of 2023, the release shared. Over the next two years, the company plans to open approximately 100 exclusive stores as well as increasing its presence in multi-brand outlets pan India.

Rareism is a subsidiary of Radhamani Textiles Pvt Ltd. The brand was founded by Poddar in 2016. The brand also retails from its e-commerce website The House of Rare as well as other online marketplaces such as Myntra, Flipkart, Ajio, Nykaa and Tata CLiQ.

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