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Reliance Retail’s Yousta opens store in Kolkata

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The new Yousta store is located at Aurobindo Mall, Salkia, Kolkata

Bengaluru: Reliance Retail’s youth fashion retail format Yousta has launched its second store in Kolkata, located at Aurobindo Mall, Salkia, a company official wrote on social media on Saturday.

“Hey Kolkata…Second fashion destination is now open at Aurobindo Mall, Salkia. Experience new age fashion shopping in your city,” said Ramyaraj Rath, assistant vice president – head of inventory, Reliance Retail, in a LinkedIn post while sharing visuals of the new store.

Yousta’s first retail store in the city is locatedon Jessore Road, Madhyamgram.

The stores feature contemporary tech-enabled layouts and offer high-fashion at affordable prices targeted at young consumers. All products are priced below Rs. 999, with a majority priced below Rs. 499.

The brand also provides new looks in its ‘Starring Now’ collection every week, where the latest fashion is offered as a complete outfit with matching accessories.

Reliance Retail announced the launch of its youth-focused fashion brand Yousta in August 2023 with the opening of its first store in Hyderabad’s Sarath City Mall. Today, it has over 17 stores in 15 states across the country.

In addition to its brick-and-mortar stores, the Yousta range is available online through Ajio and JioMart.

IndiaRetailing reported in July 2023 that Reliance plans to roll out 200-250 stores of the value retail format in the coming years to compete directly with Tata Group’s Zudio chain.

Reliance Retail Ltd (RRL), the retail arm of Reliance Industries Ltd., owns and operates fashion and lifestyle brands including Reliance Trends, Avantra by Trends, Azorte, Yousta, Fashion Factory, and Centro. The company also has a portfolio of over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers and Steve Madden.

Currently, Reliance Retail operates an integrated omni-channel network of over 18,650 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle and pharma consumption baskets.

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