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Chalu Aapna Desi Chinese goes global, aims 70% revenue growth this fiscal

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Mannu Mathew
Mannu Mathew
With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.

The brand plans to open 25 outlets in Canada and increase revenue from Rs 29 crore to Rs 50 crore by the end of FY 2024

New Delhi: Bhopal-based restaurant chain Chalu Aapna Desi Chinese plans to go global with its first international store opening in Ontario, Canada this June, the company’s founder and chief executive officer Vibhanshu Mishra told IndiaRetailing.

The brand plans to open 25 outlets in Canada with the first one opening in June at Trafalgar Crossing 2481 Taunton Road, Oakville, Ontario followed by 24 more outlets by the end of 2025.

Following this global expansion spree, the chain also plans to expand to Arizona, US, with an additional 10 outlets.

The 2020-founded company operates in different formats like Chalu Chinese with 98 stores, The Indian Momo Co. with 42 stores and Wh-eat Burger with 18 stores.

The restaurant chain also plans to expand to Arizona, US, with an additional 10 outlets

The chain has managed to open over 158 outlets (all brands together) in just 3.5 years and claims to be the only Indo-Chinese brand to have this kind of expansion rate without external funding.

“In India, we are growing to tier 1 and tier 2 cities, including Raipur, Gurugram, Greater Noida, Haridwar, Mohali, Chandigarh, Hyderabad, and Bengaluru,” said Mishra.

Speaking about the brand’s inception Mishra said, “The idea behind opening our food brand stems from a desire to blend culinary traditions from around the world with our unique desi touch.”

By the name Chalu, the brand adds its desi touch to the cuisine of the world—Burmese, Thai, Malaysian, Korean and Chinese—according to Mishra.

He added that the company avoids MSG (Monosodium Glutamate- flavour enhancer), artificial colours, palm oil products, and refined flour in its products to address critical health risks connected with traditional fast food.

The company last year clocked a revenue of Rs 29 crore with plans to wrap up 2024 with over Rs 50 crore, an increase of over 70%. It now plans to open and reach 250 outlets, a 58% increase by the financial year (FY) 2024-25, Mishra said.

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