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D2C ethnic wear brand Rangita opens 2 stores in Andhra Pradesh

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The stores from Stellaro Brands are in Visakhapatnam and Kakinada

Bengaluru: Direct-to-consumer (D2C) ethnic wear brand Rangita from Stellaro Brands has forayed into offline retail by launching two brand outlets in Andhra Pradesh, the company said in a press release.  The stores are located in Visakhapatnam and Kakinada in the state.

“Our online reach has been instrumental in establishing our brand, and the decision to venture into offline retail is a testament to our commitment to meeting our customers at multiple touchpoints and in their cities,” said Himanshu Chakrawarti, chief executive officer of Stellaro Brands.

“This is just the beginning, and we look forward to expanding our footprint,” Chakrawarti added.

Rangita has an online presence on platforms like Snapdeal, Amazon, Ajio, Flipkart, Myntra, and Tata Cliq.

It envisions wider expansion across India, starting with a strategic focus on the southern market, the release added.

Founded in January 2023, Rangita is a brand from Stellaro Brands Ltd., a house of brands from the AceVector Group that runs the Snapdeal e-commerce marketplace. The brand offers its curated collection ranging from Rs 399 to Rs 1,499.

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