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Asus opens India’s first hybrid store at Nashik

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The new Asus store brings a Pegasus and ROG setup under one roof

New Delhi: Consumer electronics major Asus has opened its first hybrid Pegasus and Republic of Gamers (ROG) store in Nashik, a release by the company said on Monday.

This will be the first hybrid store in the country with Pegasus and ROG setup, the release added.

Located at Ravi Chambers on Sharanapur Road, this is the brand’s first store in the city of Nashik. The brand has 18 exclusive stores in Maharashtra.

With an area spreading over 568 sq. ft, the store displays consumer notebooks, ROG PCs and laptops, all-in-one PCs, gaming desktops, accessories and creator series, while also dedicating an experiential zone for the growing gamers community in India.

“We are not only targeting tier 1 cities but also penetrating tier 2 & tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers,” said Nashik, Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India.

The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a seating capacity of 5X5, interested players can have a hands-on experience on the latest ROG laptops.

The brand is also extending a similar service even on large format stores – recently started at select Vijay Sales outlets.

ASUS is a technology leader that provides devices, components and solutions. With its team of 5,000 in-house R&D experts, ASUS is ranked among Fortune’s World’s Most Admired Companies.

According to the company’s official website, it has a presence in over 1,000 locations. As of March 2023, the company had around 1200 premium kiosks in tier III and tier IV cities. Moreover, the brand has over 6,000 dealer shops in India that sell Asus laptops. Apart from these, its products are available on e-commerce platforms like Amazon, Flipkart, and exclusive brand stores, Asus and ROG, multi-brand retail outlets like – Croma, Vijay Sales, Reliance Digital, and authorized dealers

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