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Tata’s beauty and cosmetic brand Misbu plans to enter North India

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Mannu Mathew
Mannu Mathew
With over four years of experience, Mannu Mathew specializes in business journalism with a focus on technology, the retail sector, D2C, and E-commerce brands. He is working as the Assistant Editor for India Retailing and Images Retail Magazine.

The store is expected to be 2,500 sq. ft., located on the ground floor of the Reach 3Roads Mall, Gurugram

New Delhi: Tata Group-owned beauty and cosmetic brand Misbu plans to open its first store in Gururgram, people aware of the matter said.

The new Misbu store to be opened at Reach 3Roads Mall in Gurugram, will be the brand’s first in North India. Currently, Misbu has three stores in Pune, Mumbai and Bengaluru.

The store is expected to be 2,500 sq. ft. in size, located on the ground floor of the mall.

IndiaRetailing’s email seeking comments from the company had not been answered till the time of publishing.

Part of Trent Limited, Tata Group’s retail arm, Misbu offers a wide range of beauty and fashion accessories targeted at girls who want to stand out from the crowd and be their stylish selves with the best in make-up and fashion, chic accessories, perfumes and jewellery. The brand caters to a large number of GenZ customers.

Trent has been operating since 1998 and has over 450 outlets in Westside, Zudio, Star Bazaar and Misbu.

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