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Arzooo secures funding boost in extended Series B round

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With this additional funding, Arzooo plans to strengthen its technological infrastructure, improve operational efficiency, and deepen its focus on the consumer durable market in India

Bengaluru: Retail tech platform Arzooo has further boosted its Series B funding, securing additional investment from its existing investors, the company said in a press release on Monday. The exact amount remains undisclosed.

This follows Arzooo’s initial $70 million Series B round announced in June 2022, which attracted global and Indian venture capitals like SBI Investment, 3 Lines, Trifecta, and DoorDash founder Tony Xu.

With this additional funding, Arzooo plans to strengthen its technological infrastructure, improve operational efficiency, and deepen its focus on the consumer durable market in India.

Recently, Arzooo launched gostor.com a consumer platform taking its partner offline stores online. The newly launched business-to-consumer (B2C) platform enables retailers to sell their goods directly to consumers and grow their business by participating in online sales and reducing dependence on footfall to a store.

Last year, the company expanded its stake in white goods with the launch of a consumer durable brand NU.

Founded in 2018, Arzooo is a business-to-business (B2B) retail tech platform for electronics. It has been leveraging its distribution network of offline stores to spread its reach while also selling online on gostor.com, Amazon and Flipkart.

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