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Victoria’s Secret opens first beauty store in Mumbai

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The new store opened will be the first beauty store in Mumbai and seventh in India

New Delhi: American speciality retailer brand Victoria’s Secret has opened its first beauty store at Inorbit Mall, Malad in Mumbai, a social media post by its parent franchise Apparel Group India said on Monday.

“We are excited to present the opening of Victoria’s Secret Beauty store at Inorbit Mall Malad, Mumbai. This is the brand’s 1st beauty store in Mumbai and the 7th in India,” Apparel Group India said in a LinkedIn post.

Victoria’s Secret entered the Indian market in 2021 through its partnership with Apparel Group India. Initially, the global chain established its presence in India with an e-commerce platform, offering a range of products including fragrances, beauty, and personal care items.

Victoria’s Secret opened over four stores in Q3 of the Financial Year (FY) 2023-24 which include two in Pune, one each in Hyderabad and Bengaluru according to the data from IndiaRetailing Insights.

In 2022, Victoria’s Secret expanded its reach in India by opening its first physical store at Palladium Mall in Mumbai. Following this, another store was inaugurated at Ambience Mall in Vasant Kunj, New Delhi. Continuing its expansion, the brand launched its inaugural store in Pune at Phoenix Mall of the Millennium in November 2023.

Founded in 1977 by brothers Roy and Gaye Raymond, Victoria’s Secret has grown into a prominent American lingerie, clothing, and beauty retailer. The company now operates globally with around 1,360 retail stores situated in 70 countries, according to its official website.

With a vast network of over 2,025 stores across more than 14 countries, Apparel Group represents and markets over 80 brands, including well-known names like Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, Call it Spring, Charles & Keith, Inglot, La Senza, and R&B Fashion.

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