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Tata CLiQ Luxury launches the ReLoved Store

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To begin with, the platform has onboarded Jay’s Watch Store to offer pre-owned timepieces from global luxury brands like Rolex and Omega

New Delhi: Luxury lifestyle platform Tata CLiQ Luxury announced on Tuesday that it has forayed into the pre-owned category with the launch of the ReLoved Store. The new store will offer a wide range of vintage, limited-edition pieces that are in high demand from sought-after luxury brands.

“We are elated to launch a new category with the ReLoved Store. It heralds a transformative shift in the dynamics of luxury consumption, fuelled predominantly by the conscientious choices of today’s discerning consumers. Pre-owned luxury finds acceptance among them as an ecologically responsible way to shop,” Gopal Asthana, chief executive officer, Tata CLiQ, said.

“We are expecting a positive response to the store and are also looking forward to expanding our assortment in the pre-owned segment by onboarding other partners and introducing products from different categories in the coming months,” he added.

To begin with, the platform has partnered with Jay’s Watch Store to offer a curated selection of rare pre-owned timepieces from brands such as Rolex and Omega. The pieces will be thoroughly vetted by its in-house experts.

Speaking about the association, Jay Makhijani, Founder, Jay’s Watch Store, said, There is a huge demand globally for pre-owned luxury timepieces, and it is gradually catching up in India as well. We are excited to partner with Tata CLiQ Luxury to make these timepieces accessible to watch enthusiasts and connoisseurs across the country. We look forward to a fruitful partnership.”

Buyers will receive an authenticity certificate from Jay’s Watch Store, which verifies the watches through invoices, past ownership history, and client information. The platform also offers assisted selling, a dedicated customer service where experts can address product-related queries and guide consumers in their purchases. Furthermore, each timepiece will have a ‘know your watch’ section on the store, which will explain the product’s condition.

Tata CLiQ Luxury offers premium and luxury brands across a range of categories, including accessories, apparel, beauty & fragrances, fashion, gourmet, handbags, home, footwear, stationery, and watches.

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