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The Souled Store partners with Simpl, strengthens e-commerce presence

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The partnership will help the fashion brand in minimising transaction failures, cash-on-delivery transactions and reducing product returns

New Delhi: Fashion brand The Souled Store has partnered with fintech startup Simpl to strengthen its e-commerce platform to provide an enhanced experience to its customers, the direct-to-customer (D2C) brand announced in a press release on Tuesday.

Through this partnership, consumers can access lakhs of official merchandise available on The Souled Store platforms through Simpl’s 1-Tap Checkout. This will help the fashion brand in minimising transaction failures, cash-on-delivery transactions and reducing product returns, the company said.

Speaking of the partnership, Vedang Patel, co-founder of The Souled Store, said, “We are delighted to partner with Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online in a quick and seamless manner.”

The Souled Store generates over 90% of its sales through its own e-commerce platform. The company, which particularly focuses on the GenZ and millennial customer-base, experienced a five times growth compared to the average business during the Black Friday sale in November last year. The top demands were in the winter wear categories, followed by oversized t-shirts and denims.

Nitya Sharma, founder and chief executive officer, Simpl, said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new age customers who are looking for a more convenient and hassle-free way of accessing products online. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country.”

Simpl has witnessed over a 70 times increase in transactions in the last one year, the release added. Over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options.

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