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Soch opens 175th store in Chennai

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Covering 5,000 sq. ft. of retail space, the new store is Soch’s largest store in India

Bengaluru: Occasion wear brand Soch Apparels announced reaching the milestone of 175 stores across the country with the launch of its new store in Chennai. Covering 5,000 sq. ft. of retail space, the new store at Pondy Bazaar is Soch’s largest store in India. 

“Soch has had a wonderful journey, starting from our first store 18 years ago, to the opening of this 175th store today. Reflecting our strategic focus on growth and expansion, this flagship store is a testament to Soch’s commitment to the flourishing market of Chennai,” said Vinay Chatlani, chief executive officer of Soch Apparels Pvt. Ltd.

The new outlet will have a dedicated saree and lehenga studio, an exclusive space showcasing a curated selection of sarees and lehengas.

Soch Apparels was founded in 2005 with its first retail store at Forum Mall, Bengaluru. It is now present across 68 cities, with its e-commerce site servicing over 30,000 pin codes.

Beyond its standalone stores and online channels, Soch extends its retail reach through shop-in-shop formats and is prominently featured on major marketplaces such as Amazon, Myntra, and Ajio.

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