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The shift to online is what helped us build brand awareness: Pradeep Krishnakumar, Zouk

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Pradeep Krishnakumar, Co-founder and Director of accessories brand Zouk speaks to IndiaRetailing about the beginning of the journey by selling products at exhibitions, creating brand awareness and taking the essence of India to the world.

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D2C fashion brand The Souled Store enters Kerala

Its latest store is located at Gokulam Galleria Mall, Arayidathupalam, Kozhikode Bengaluru: Mumbai-based direct-to-consumer apparel brand The Souled Store has...

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