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Tata Trent’s ethnic wear brand Samoh enters Bengaluru

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The new Samoh store is located on 100 Feet Rd, Indiranagar and is the brand’s second in the country

Bengaluru: Ethnic wear brand Samoh by Trent Ltd. has launched its first store in Bengaluru, the company wrote on social media on Sunday.

The store, situated on 100 Feet Road in Indiranagar, Bengaluru, is the brand’s second brick-and-mortar store.

“Hello Bangalore! We are thrilled to announce the grand opening of our latest Samoh store in your city. Featuring an exquisite collection of luxurious and sophisticated styles, we are poised to become your ultimate fashion destination for this festive season,” Trent said in a LinkedIn post while sharing the visuals of the new store.

Samoh, which made its debut in April 2023 with the launch of its first physical store spread across an area of 1,800 sq. ft. in Lucknow at Hazratganj, offers premium occasion wear for men and women.

Trent was established in 1998 as the retail arm of the Mumbai-based multinational conglomerate Tata Group. The company operates apparel brands Westside, Zudio, Utsa and Samoh; beauty, accessories and decor brand Misbu and hypermarket and supermarket store chain named Star.

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