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Omnichannel pet care brand Zigly to expand in tier 2 cities

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With experience centres launched in Lucknow, Indore and Noida, Zigly aims to tap into these emerging pet care markets as part of its growth plan to achieve 2X expansion by 2024

Mumbai: Cosmo First Ltd-owned tech-enabled omnichannel petcare brand Zigly is planning to expand its footprint in tier 2 cities, the company announced in a press release on Tuesday.

With experience centres launched in Lucknow, Indore and Noida, Zigly aims to tap into these emerging pet care markets as part of their ambitious growth plan to achieve 2X expansion by 2024.

Pankaj Poddar, group chief executive officer, Cosmo First said, “As we celebrate our second anniversary, Zigly proudly extends its footprint into the heart of tier 2 cities where more and more families are embracing pets as part of their lives. However, as this trend gains momentum, the need for quality pet care becomes increasingly evident. Reports state that many Tier 2 and 3 cities have an average cart value close to tier 1 cities. With this, we foresee our customer base to multiply in the coming months and help us fast track our goal of achieving a monthly Gross Merchandise Value (GMV) of Rs 5 crores from the ecosystem we built.”

Ashok Jaipuria, chairman and managing director, Cosmo First said, “ As there’s a demand for quality care and guidance from pet parents, we are taking a focused step forward by expanding Zigly’s footprint into these Tier II cities where this need is still developing. By offering a comprehensive range of services and products tailored towards this clientele, we want to create a space for happy pets.”

As per Decipher Market Research Agency, India’s pet care market is rapidly expanding at a rate of 16.5% and is projected to reach $1,932.6 million by 2030. Aligning with this positive market trend, Zigly has solidified its position as a comprehensive 360-degree pet care ecosystem, boasting 18 experience centres spanning India.

Launched in 2021, Zigly offers a wide range of pet care products. It also offers pet services such as grooming, spa, and salon as well as veterinary and diagnostics. The brand gets 41% repeat customers from the experience centres and e-commerce platform. It has achieved Rs 3 Cr monthly GMV within 2 years and expects Rs 5 Cr GMV with Tier 2 expansion.

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