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Metro Brands launches footwear brand BioFoot in India

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BioFoot’s flagship store in Mumbai offers an array of services that include a foot scan, foot consultation, medical pedicure and an in-house physiotherapis

Mumbai: Footwear major Metro Brands Ltd. brought BioFoot, a Jordan-based custom foot solutions brand to India with a store at Colaba in Mumbai. The 2,500 sq. ft. store offers a curated range of experiences, services, and products to provide solutions for foot-related ailments.

Consumers can purchase footwear solutions (customized (3D) insoles and shoes) for various foot related concerns including heel pain, flat feet, bunions, corns and calluses and even diabetes-related foot issues, helping them manage foot pain, improve performance and comfort in everyday life.

“Post the pandemic, we have seen an increase in the need for health and wellness among consumers. We wanted to meet these demands head-on and set trends that prioritise the wellness and wellbeing of our consumers. We look forward to welcoming happy feet at the store,” said Nissan Joseph, chief executive officer, Metro Brands.

The store also offers other international brands including FitFlop, Clarks, Brooks, Adidas and exclusively from Aetrex, OS1st and Orthofeet. This range includes slippers, shoes, formals, and casuals for all occasions as well as footwear for diabetics and those suffering from heel pain, flat feet, heel spur and bunions.

Consumers can book a foot scan followed by in-house experts recommending the right footwear or customized insoles for foot corrective measures. Post this, the customer can either buy a pair of shoes from existing premium brands, order a customized 3D insole that can fit into their current shoes, or order a brand-new pair of personalized shoes made from scratch. They can also opt for a consultation and a medicated pedicure.

Metro Brands Ltd. entered a strategic partnership with the UK-based lifestyle and wellness footwear brand FitFlop last year. It announced the opening of the FitFlop store at Palladium Mall, Mumbai in January 2023. Read more about it here.

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