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D2C brand What’s up Wellness secures Rs 60 lakh funding on Shark Tank India 2

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Entrepreneurs and investors Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com invest in the wellness brand

Mumbai: What’s Up Wellness, a Gurugram-based wellness brand, which offers gummy supplements, secured Rs 60 lakh funding in the latest episode of Shark Tank India Season 2. The startup was featured on the episode which aired on 27 February 2023 and won investments from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com.

“We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction,” said Vaibhav Makhija and Sayantani Mandal, co-founders, What’s Up Wellness.

“After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business,” said Peyush Bansal, chief executive officer and founder of Lenskart.

In December, last year, it secured significant investment from D2C disruptors, including Puneet Sehgal, ex-chief operating officer, Hopscotch, Soumya Kant, co-founder, Clovia; Deep Bajaj and Mohit Bajaj, co-founders of Sirona Hygiene; among other prominent investors.

What’s Up Wellness offers three kinds of gummy supplements including What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle and nerve relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness. The brand plans to launch innovative products across multiple wellness categories in the near future. It currently has an Annual Recurring Revenue of Rs 5 crore and aims to clock around Rs 2 crore of revenue per month by the end of this year.

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