The new Gap store offers a tech-enabled shopping experience including smart trial rooms, express check-out, and an omni experience
Bengaluru: Reliance Retail Ltd, a retail company and subsidiary of Reliance Industries, opened the first standalone Gap store in India at Infiniti Mall, Malad, Mumbai.
“We are thrilled to bring the iconic Gap back to India in a new avatar. While the opening of freestanding stores is an important driver of Gap’s long-term growth plan in India, it also gives us yet another opportunity to bring world-class brands and a differentiated shopping experience to our discerning Indian consumers,” said Akhilesh Prasad, president, fashion and lifestyle at Reliance Retail Limited.
The new Gap store offers a tech-enabled shopping experience including smart trial rooms, express check-out, and an omni experience.
Reliance Retail Ltd. has entered a long-term partnership with American fashion brand Gap Inc. to bring the brand to India in July 2022. The company opened over 50 Gap shop-in-shops last year. The expansion of Gap’s India presence will include a series of freestanding store openings across the country in the coming months, said the company in a release.
“We are excited to partner with Reliance Retail to continue growing our presence in India through our partner-based model,” said Adrienne Gernand, managing director of international, global licensing and wholesale at Gap Inc. “Growing Gap’s brick-and-mortar business through the launch of freestanding stores and multi-brand store expressions enables us to increase accessibility for Indian customers and meet them where they are shopping.”
Reliance Retail Ltd. is a subsidiary of Reliance Retail Ventures Ltd., the holding company of all the retail businesses of Reliance Industries Ltd. The company operates integrated omni channel network of 17,225 stores and digital commerce platforms across grocery, consumer electronics and fashion and lifestyle.