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International marketplace Joom launches platform for SMEs in India

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A team from the company recently visited eight Indian cities including New Delhi, Indore, Roorkee, Ludhiana, Jaipur, Mumbai and Surat to present cross-border trade opportunities to local businesses

Mumbai: Joom, a European marketplace, has launched its operations in India. Recently, a team from the company visited eight Indian cities including New Delhi, Indore, Roorkee, Ludhiana, Jaipur, Mumbai and Surat to present cross-border trade opportunities to local businesses. Post the meetings, more than 350 merchants joined the platform, which offers space to the most popular categories including fashion, jewellery, crystal healing, health and beauty, health supplements, skincare, hair care and women’s fashion and accessories.

“Indian merchants who started connecting to Joom at the beginning of 2022 have not only successfully mastered the platform but have made it to the top-5 of origins, showing an average increase of 50% per month since their launch. We are really excited to see the enthusiasm and active position of these merchants,” Maxim Belov, head of Asia-Pacific business development said.

Headquartered in 2023 in Lisbon, Portugal, Joom was founded in 2016 in Riga, Latvia. The company partners with major Asian and European Union merchants and takes their products to customers worldwide. It primarily works with merchants in fashion, health and beauty, furnishings and traditional fabrics among other categories.

In the second quarter of 2023, the global e-commerce platform is preparing a major promotion which will increase sales by up to 10 times. According to Joom, the Indian market could make it to the top-2 already by the end of this year. A tailored logistics solution currently under development by Joom Logistics will contribute a lot to this growth and Indian product expansion in the cross-border market.

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