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Wow Momo appoints Mithun Appaiah as CEO of its FMCG vertical

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As the CEO of Wow Momo, Mithun Appaiah will be responsible for building a high-quality business in the FMCG space for the Wow brand

Mithun Appaiah has been appointed as the chief executive officer (CEO) of Wow Momo, as per his linkedIn profile. In this new role, Appaiah will be responsible for creating a wow consumer brand vertical in the FMCG space with a focus on innovation, disruptive growth focus and profit-centricity.

He comes with an experience of about two decades in the FMCG and food and beverage industry. Before joining the QSR brand as CEO, Appaiah was the CEO of Innovative Foods Ltd. (Sumeru). He has also been associated with Britannia Industries Ltd., United Spirits  Ltd., Pernod Ricard and Nestlé India.

He holds an MBA degree in business administration and management from IFIM Business School.

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