Eli Bitton opens its first flagship store in India

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Eli Bitton’s first store in the country opened in West Delhi and features ready-to-wear embroidered evening gowns

New Delhi: Israel-based fashion house Eli Bitton has made its offline debut in India by launching its first flagship store in West Delhi. The store that opened in December 2022 features a selection of ready-to-wear embroidered evening gowns.

Launched more than three decades ago in Isreal, the brand is now expanding its presence in India.

“The year 2022 was indeed one of the best financial years in the past decade. We have received an amazing response from our customers since our launch in India. A majority of our clients are repeat customers who purchased online or those who follow us on social media and have been anticipating the store’s launch,” said Yehuda Bitton, chief operating officer and fashion designer, Eli Bitton.

“The most satisfying aspect is that 90% of the women who tried our designs purchased them. We do not doubt that our brand has a place for new outlets in India, particularly in Delhi. As of now, our focus is to build a robust, professional, and skilled team in India,” added Bitton.

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