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UP MSME Mart launches its second store in Noida

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UP MSME Mart, promoted by UP Industrial Consultants Limited (UPICON) will offer Traditional products made by local artisans of Uttar Pradesh

New Delhi: UP MSME Mart, promoted by UPICON, launched its second store in Noida last week to strengthen Uttar Pradesh’s traditional culture & handicrafts and give a boost to the MSME industry.

The Uttar Pradesh government has set a target of opening 75 such stores in 75 districts of the country to promote and disseminate traditional craftsmanship and workmanship in the country and across the world.

The UP MSME Mart is a promotional hub and its showcasing venue for the products curated by local artisans trained under ODOP and other similar government schemes with variety of products from various districts of Uttar Pradesh.

“We are glad to spread our footprints and open the second MSME Mart in Noida. Working towards the vision of Chief Minister Yogi Adityanath to provide recognition and platform to the talented artisans and craftsmen of the state, we have laid down the blueprint for our next stores too. The overwhelming response from our first store in Lucknow has set the momentum right for MSME Mart,” said Pravin Singh, managing director, UPICON.

Furthermore, UPICON plans to open many such stores in foreign countries as well. At the store, traditional products made by artisans will be available. These MSME marts also have special videos run in the stores that shares the story of the artisan working on a particular craft.

In addition to this, the Mart will also provide gifts to the people during the festive season. The marts will be a kind of display centre where people can shop both online and offline.

Founded five decades ago, UP Industrial Consultants Limited is owned and run by the Government of Uttar Pradesh and has expanded itself into sectors like Skill Development Training, Entrepreneurship Development, Consultancy, Retail, Public Helpline, Financial Inclusion, Technology and Analytics. Its focuses on providing technical and financial assistance to small and medium-sized industries in Uttar Pradesh. The company offers various services, including project identification and evaluation, project appraisal and financing, marketing, and technical consultancy.

The Organisation has expanded its footprint in sectors like skill development and has trained more than 70,000 candidates under various schemes run by the government, it has trained more than 1,50,000 candidates under state run schemes like ODOP, Mission Shakti, VSSY, ESDR etc. The organisation is functioning as a Data Bank for more than 1000+ industrial projects in the small, medium, and large-scale sector.

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