Beauty brand Happier Skincare is expanding its reach to the Middle East, focusing on the major markets of the United Arab Emirates and Saudi Arabia
New Delhi: North India-based Happier Skincare is planning to foray into the Middle Eastern market with a focus on the United Arab Emirates and Saudi Arabia. The brand will take the e-commerce route to expansion.
“To be a market differentiator and compete with various international brands; we must be ahead of the current market scenario,”said Aakriti Suri, founder of Happier Skincare.
In such an environment, she expressed confidence in the unique proposition and that Happier would hold its own against local and established foreign brands.
Established in 2022 and headquartered in Delhi NCR, the skincare brand offers clean, efficacious holistic beauty products that are made with superfood-based ingredients.
Since its launch, the brand has focused on omnichannel distribution. Currently, the brand sells through its website, Amazon, Flipkart, Myntra, and Tata 1mg. It also sells in offline stores through Relay Stores, Foodhall, Dorabjees, and Nature’s Basket.