NRF 2023 Insights: The Emerging APAC opportunity

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A whitepaper by PYMNTS and Citcon on the Asia-Pacific (APAC) region which is one of the world’s largest and most dynamic eCommerce markets

According to the whitepaper by PYMNTS and Citcon released at NRF 2023, the Asia-Pacific (APAC) region is one of the world’s largest and most dynamic eCommerce markets. The paper sheds light on the merchants aiming to convert APAC shoppers who face an uphill battle and how firms are losing 52% of their potential APAC sales to cart abandonment, on average and many are forgoing even more. If these firms do not invest in cutting down cart abandonment, they will continue to sacrifice a majority of these sales and miss out on the myriad opportunities to be had from engaging the rapidly expanding APAC eCommerce market.

It also details how cross-border merchants can leverage payments to optimize cross-border conversion and maximize sales in the APAC region. Moreover, it details the region’s strategic importance, payment localisation and conversion, choosing the right payments provider and more. Download the full paper here

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