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NRF 2023: How Chico’s delivered a seamless brand experience

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In this session, the speakers discussed how women’s apparel brand Chico’s quickly adapted to the increasing demand of its customers through collaborations via a composable commerce strategy

New York: This session was held at NRF 2023 Retail’s Big Show under the category Exhibitor Big Ideas. The speakers of the session included Krithika Ganesamoorthi, Global Partner Solutions Architecture Leader, Consumer Verticals, Molly Langenstein, CEO at Chico’s, Faisal Masud, CEO at fabric, Jay Topper, Chief Digital Officer at Chico’s. The session was produced by Amazon Web Services.

The modernization of e-commerce is happening quickly, and consumers expect a seamless brand experience across all channels. With advances in modular and composable technology, the right technology partners can help retailers deliver at speed and scale. In this session, they discussed how women’s apparel brand Chico’s quickly adapted to the increasing demand of its customers through collaborations via a composable commerce strategy. Learn about best practices that empowered Chico’s to quickly implement a modern platform solution, exceeding customer expectations and turning one-time buyers into repeat customers. View the full video here.

 

 

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