DLF Brands’ Pure Home + Living, is expanding its presence in Gurgaon with its 26th store at AIPL Joy Street, Gurugram, Haryana. This store is spread across 1500 sq.ft.
Talking about their flagship store in Gurugram, Chief Brand Officer of Pure Home + Living Zafar Baig, said, “Home is where the heart is. And we are ecstatic to launch our 26th store in the country at AIPL Joy Street Gurugram. The store offers highly aesthetically curated products for the residents of the city. Our AIPL Joy Street ground floor location is very accessible, right off the main road, and has a bright and inviting ambience that elevates the shopping experience to a new level of convenience. We believe that having our presence in such a well-appointed and promising location would help us build stronger bonds with our customers who have penchant for exquisite interiors.”
Pure Home + Living is a home and lifestyle retailing brand. The brand aims to build a considerable presence with plans to create a network of 35 stores by the end of FY 2023. The company also recently launched its operations in Bengaluru’s 100 feet road, Indiranagar earlier this month.