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ABFRL partners with Accenture for digital transformation to drive growth

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Aditya Birla Fashion and Retail Limited (ABFRL) has announced its collaboration with Accenture for a digital transformation program designed to drive growth, increase business agility and improve operational efficiency, an official statement highlighted.

The company’s statement also highlighted as part of its transformation strategy, ABFRL has chosen Accenture to design, develop, and deploy an enterprise resource planning (ERP) system.

The new ERP system will support ABFRL which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to efficiently manage multiple fulfilment channels and consolidate disparate technology systems. 

Praveen Shrikhande, Chief Digital and Information Officer, ABFRL, commented on this new partnership and said, “We are happy to partner with Accenture on a digital transformation program. To stay ahead in today’s fast-changing fashion industry, it is important to spot and react with speed to changes in consumer preferences. The consolidation and digitization of our core ERP system will help us improve agility and responsiveness in a digital-first world, even as we expand our operations and integrate new businesses to grow our brands and product portfolio, enter new consumer segments, and expand into new markets.”

Manish Gupta, lead for Accenture’s Products industry group in India, said, “The disruption of the past two years has made it clear that technology is paramount for businesses as we shape the future of retail. Our collaboration with ABRFL will not only help them build an integrated digital core across manufacturing, wholesale and retail functions to drive operational efficiencies, but also unlock new value for future disruptions and growth.”


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