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E-commerce witnessed 17 pc growth post COVID-19; 65 pc growth in brands establishing own website: Report

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The e-commerce sector has not only recovered from the impact of COVID-19-related lockdown but also witnessed an order volume growth of 17 percent in June, according to a report.
The study by Unicommerce, an e-commerce solutions platform, also noted that consumer buying patterns and preferences have changed significantly.
“…e-commerce has not only recovered but have grown by 17 percent as compared to pre-lockdown order volume. The consumer buying patterns and preferences have changed significantly, categories like health and pharma, and FMCG and agriculture have seen a surge and exponential growth with the rise of a large number of first-time online users,” the report said.
There will be increasing digitisation by brands across multiple categories, leading to the improved shopping experience for consumers, it added.
After e-commerce resumed operations post COVID-19, the return rate of products has seen a dip of about 10-30 percent, depending on the category, the report pointed out.
The reduced return can be attributed to the new safety norms, increasing demand for essential products, which are generally non-returnable.
“As the world is grappling with the effects of COVID-19, the e-commerce industry in India has seen a major boost since the beginning of this year,” Kapil Makhija, CEO of Unicommerce, said.

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