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Flipkart among top 40 in Interbrand's Breakthrough Brands report

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Interbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange, Ready Set Rocket, and Facebook. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that are affecting change and embodying growth.
“There are moments throughout the life of your business when you enter a new stage of growth,” said Global CEO, Interbrand, Jez Frampton. “For Breakthrough Brands, it’s realizing there’s a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they’re breaking them.”
E-commerce firm Flipkart is among the top 40 next generation, disruptive brands that define progress and the potential to grow. Flipkart has been termed as the hallmark of growth in Asia with a valuation of US $11.6 billion and funding of US $4.6 billion.
“Flipkart has changed the retail landscape in India, providing access to goods in both urban and rural communities at prices that were once unimaginable. The brand is also investing in payment and retail tech across the continent, making it one of the region’s biggest Breakthrough catalysts,” Interbrand wrote in the its report, recognising Flipkart’s contribution in helping consumers experience an on-demand lifestyle.
The firm is also investing in payment and retail tech across the continent, making it one of the region’s biggest breakthrough catalysts.
“We’re honoured to be listed in these prestigious brand rankings and thank our customers for the love and support they’ve given us over the past decade. Coming during our 10 year anniversary celebrations, this is an acknowledgement of the progress Flipkart has made in improving people’s lives through innovation and local problem solving,” said CEO, Flipkart, Kalyan Krishnamurthy.
Hector Beverages’ Paper Boat has been mentioned as one of the exemplified brands for appealing to the rising middle class consumer in Asia-Pacific countries.

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