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Super Shopper: The retailer's guide

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The global recession seems to have had little impact on the urban Indian shopper’s consumption habits. Estimated at $38.5 billion, the Indian fast-moving consumer goods (FMCG) retail market is now an established part of the constantly evolving cityscape and a testament to the voracious appetite of consumers.
Increasing disposable incomes are creating more new consumers every day and not surprisingly, retailers are jostling for visibility.
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