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Shoppers Stop aims 15 pc sales through digital touch points by 2020

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Fashion retailer, Shoppers Stop, is looking at doubling its mobile application downloads to 2 million and 15 percent sales through its digital touch points by 2020, a senior executive said.
“We are following a four-pronged strategy to grow our business by enhancing the customer experience, offering a wider assortment, leveraging technology and focusing on innovation to meet our 2020 target of 15 per cent sales through digital touch points,” Customer Care Associate and MD, Shoppers Stop, Govind Shrikhande was quoted by PTI as saying.
“Our mobile application, launched six months back, presently has over 9 lakh downloads and we are looking to double that by 2020,” he was further quoted by PTI as saying.
The retail company, which is celebrating its 25th year, presently offers 60 per cent of its products online and plans to increase it to 85 per cent in the next eight months, he further said.
At the same time, the company will open 2 more physical stores in the current fiscal and targets 100 stores over the next three to four years.
“We will continue our pace of store expansions and open 4-5 stores annually for the next few years,” he was quoted by PTI as saying.
READ MORE: Shoppers Stop aims at 15 pc revenue via digital commerce by 2020
The other important factors, which is contributing to the business growth, are bigger assortment of choice and improved site mechanics for smoother navigation, he explained.
The company plans to increase the sales of its private brands including Fratini Woman, Haute Curry, Elliza Donatein, Life, Rocky Star and Desigual, among others from current 12 per cent to 25 per cent in three years.
It is also plans to extend its ‘personal shopper’ facility to all its 81 stores in the next six months, Shrikhande said.

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