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Amazon signs long-term content licensing partnership with T-Series

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E-commerce giant Amazon has signed a long term content licensing partnership with T-Series for its yet-to-be launched Prime Video service.
According to a PTI report: New releases by T-Series will be streamed within a few weeks of their theatrical release in India, Amazon said. The movies include Tum Bin 2, Raabta, Simran, Chef, Yaariyan 2, Hindi Medium, Wajah Tum Ho, Hate Story 4 and Noor.
“T-Series is one of the leaders in the Indian entertainment industry. As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release,” Amazon Video India Director and Country Head Nitesh Kripalani was quoted by PTI as saying.
“We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love. We will continue to add more content in the coming months,” he was further quoted by PTI as saying.
Seventeen under-production films of T-Series will first be showcased to subscribers of Prime Video before their television premiere.
“T-Series has always strived to be ahead of the curve in the digital content distribution space and this exclusive alliance for our future under-production films with Amazon is another step in that direction,” Chairman and Managing Director, T-Series, Bhushan Kumar was quoted by PTI as saying.
READ MORE: Amazon ties up with Dharma Productions for digital streaming rights

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