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Burger Singh raises $1 mn, to spend it on expansion

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Tipping Mr Pink, which runs fusion burger chain Burger Singh, has received funding of $ 800,000 from investors including Rahul Singh, the founder of Beer Cafe; Dheeraj Jain of Redcliffe Capital and television actor Rannvijay Singh.
This is in addition to the $200,000 funding raised months back from these investors, taking the total raised amount to $1 million (about Rs 6.6 crore) this year.
READ MORE: Burger Singh to earn Rs 20 cr revenue, open 77 outlets
“We will use the funds to expand our retail presence. We currently have eight stores and by September next year, we should have 26 stores that will be a mix of company-owned and franchise-owned, company-operated models,” Burger Singh CEO Kabir Jeet Singh was quoted by PTI as saying.
According to PTI, other investors include Ashvin Chadda, Capt Salim Sheikh (ex -Sayaji Hotels) and Avtar Monga (COO of IDFC Bank).
Unlike its rivals, Burger Singh is looking to open smaller outlets with multiple locations, predominantly focused on delivery and takeaway customers.
The brand has grown from one outlet to seven in the Delhi NCR region, since its inception in November 2014. They are in key locations like Connaught Place, Greater Kailash, SDA and Gurgaon.
The numbers and market acceptance for the product have been phenomenal. The food chain has tripled its revenue in the last four to five months since they started spending money on marketing and brand awareness.
Unlike the big boys of the global burgers market, Burger Singh has a completely Indianised menu. With burgers like Bihari Gosht, Rajma Burger etc. its strategic differentiator is the speed at which it can execute and operationalize a new product starting from the inception of a crazy idea.
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