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Unilever enters air purifier business with Blueair buy

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FMCG giant Unilever recently announced that it will acquire Sweden-based air purification solutions provider Blueair for an undisclosed sum to foray into air purifier segment.
“Launched in 1996 in Stockholm, Blueair had a turnover of $106 million in 2015 and is a leading player in the premium category of air purifiers in markets like China, the US, Japan, South Korea and India. This significant venture in air purification will further complement Unilever’s existing water purification business,” Unilever said in a statement.
Unilever’s Home Care business President Nitin Paranjpe said: “The Blueair brand and products are widely known and represent exceptional quality and design, as well as superior capacity and performance. Blueair was founded on the belief that business should be a force for good in society, which is shared by Unilever.”
Unilever said terms of the deal were not disclosed and the transaction is subject to customary regulatory and other approvals.
Targeting the demand for air purifiers in India, Swedish air purifier firm Blueair launched its operations throughout the country last year in May. The company introduced four indoor air purifier models priced between Rs 40,000 and Rs 95,000 along with an app to discover level of air pollution in a particular region via smartphones.
Blueair aims to make India one of its top 3 markets globally in five years.

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