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LeEco partners with regional offline retailers for pan India expansion

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After successfully establishing itself in the online space in India, internet and ecosystem conglomerate LeEco recently announced that the company is all set to strengthen its offline presence across the country.
LeEco has partnered with top regional retail chains like Sangeetha, Poorvika and Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network. Through these partnerships, the company will be able to expand its retail base to 2000 outlets across 65 cities.
“Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along,” COO of Smart Electronics, LeEco India, Atul Jain, said in a company’s statement.
“By the end of this year, we plan to reach 6000 – 8000 outlets,” he added.
LeEco will be offering Le 1S and Le 1S Eco Superphones through the offline model in the first phase and has plans to offer the entire product portfolio in the offline market in the coming months.
In the online space, LeEco is the third largest smartphone brand in India and is offering its Superphones via Flipkart and its own ecommerce marketplace – LeMall.
The offline story for LeEco, started with Delhi/NCR and spread across to Mumbai & Pune to have presence across top 6 metros – New Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai.
To cater to a growing number of customers, LeEco also plans to set up more service centres in addition to the 555 outlets it has now.

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