Bajaj Electricals launches new range of kitchen appliances

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Consumer durable maker Bajaj Electricals has launched a new range of premium kitchen appliances under the ‘Platini by Bajaj’ brand.
According to a PTI report: Initially, the brand would be available online through e-commerce platform Amazon and later will be expanded to other retail channels.
VP and Country Head Marketing Consumer Products, Bajaj Electricals, Amit Sethi was quoted by PTI as saying: “The Platini by Bajaj range of appliances are targeted exclusively at discerning, modern Indian men and women who have a taste for international cuisines and love experimenting with food.”
Elaborating upon the new range, Sethi was further quoted by PTI as saying, “The Platini Vitamin Juicer has a unique slow juicing technology with a patented metal grinding head which preserves the nutritive value of fruits and vegetables. The strong 1,000W motor of Platini Stand Mixer allows users to whip up something new every day, be it cupcakes, cookies, croissants, sausages, minced meat or smoothies. The Platini Bread Maker makes 12 different types of breads and jam at the click of a button.”
Commenting on the launch, Director Category Management, Amazon India, Sumit Sahay was quoted by PTI as saying, “We are very happy to offer our customers across India an exclusive opportunity to own the new Platini range of Kitchen Appliances from Bajaj Electricals Ltd. Customers today are constantly on the lookout for purchasing interesting new products. This is in line with our efforts to enable them an easy and convenient access to the widest range of products, delivered at their doorstep in a fast and reliable manner.”

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