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BGPML goes online, targets Rs 100 crore by FY17

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Birla Gold and Precious Metals Ltd (BGPML) announced today that it has made an entry in online jewellery space. The company has recently launched and expects this venture to generate Rs 100 crore this fiscal.

Cherish Gold has been developed by jewellery professionals who are well aware of the functioning of e-commerce industry and diamond jewellery in India. There will also be a dedicated call centre to assist the customers.

The portal will exhibit more than 50,000 jewellery designs which are certified by International Gemological Institute. Buyers will also be offered flexible payment options and a return policy. At present, is targeting the upmarket customers in metro and tier-II cities.

Recently, Mumbai based – KSS Ltd (earlier K Sera Sera Limited) announced the acquisition of 100 per cent stake in Birla Gold and Precious Metals Ltd along with its subsidiary by KSS Limited.

“Birla Gold and Precious Metals Ltd has announced its entry in the e-tailing jewellery space with the launch of, an online jewellery store. The company is eyeing Rs 100 crore revenue in FY 2016-17,” BGPML released a statement, quoted by PTI as saying.

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