FOOD KINGDOM : INFUSING CULTURE,SPECIAL OCCASIONS,EVENTS AND ENTERTAINMENT TO ADD TO THE GREAT TASTE
How do you differentiate your restaurant from every other similar dining place. Do you sell the food, champagne, dance floor, resto-bar, pub, or the sports screens. Learn how expert marketers have found their niche and created a differentiated strategy for positioning their brand and defined their clientele. Get insights into infusing the element of Entertainment, Events, and Culture into your brand and get your fan following to develop the taste for your place, notching up the quotient of a cool place to be seen at, and the most happening place in town.
Moderator : Riyaaz Amlani, CEO & MD, Impresario, President NRAI
Dev Amritesh,President & COO,Dunkin Donuts
K S Narayanan,CEO,Pan India Foods
Niren Chaudhary,President,Yum India
Rahul Singh,CEO,The Beer Café
Uma Talreja,CMO, BurgerKing