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CouponDunia targets 20 lakh households with novel discount scheme

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Headquartered in Mumbai with regional offices in Delhi, Bangalore, Pune and Ahmedabad, the coupon website, CouponDunia Media Pvt Ltd, has grown to become one of the most preferred destinations of availing discounts, coupons and offers in India. CouponDunia receives about 5.2 million visits a month, shares coupons from more than 2,000 online brands. It also has more than 7.5 million email subscribers and two million app downloads.
Speaking to Indiaretailing, Sameer Parwani, CEO, CouponDunia, elaborates on how the coupons offered on the website help save money of the customers and how patrons can rely fully on this kind of business model for the seamless shopping experience.
Seeing the opportunities in the online coupon space, Parwani, who is also the founder of the company, shifted his base to India in the year 2012. “As I studied in New York and am a shopaholic myself, I have always looked for easy and convenient ways to shop,” he says. “The idea of coupons is big in the US and is a popular business model in countries such as Brazil and parts of Europe. With over one billion people, India is very interesting and a lucrative market for any business to flourish.”
Referring to Indian consumer behaviour with respect to coupons, he notes that more and more people are taking advantage of coupon sites. “The business though, is at a nascent stage with only a few coupon websites existing in the country. But in the long run, all Indian shoppers will eventually shop online. And the business will come off well.”
In the offline space, CouponDunia lists coupons from over 5000 restaurants across six Indian cities, for 270+ retail brands and 12,000+ outlets across apparel, accessories, baby care, electronics, sports, footwear and home décor. “We are now the 200 people company, constituted over the last three years and I believe we have grown quite a bit in terms of manpower and offers,” Parwani says.
On the profitability outlook, he comments, “We are paid a commission on each transaction by the companies and brands listed on the website. Our professionals market and channelise the payments into the company.”
He adds, “The idea behind launching CouponDunia is to make shopping decisions of a customer convenient. I feel any kind of shopper in India mostly looks for discounts. After studying this buying behaviour over the years, I found a niche in the market that has not been tapped at this scale before.”
CouponDunia has also brought for the first time to India, newspaper coupons that can be redeemed for instant discounts on grocery, homecare and personal care purchases at local supermarkets. To avail the discounts, consumers need to cut out the coupons and redeem them at CouponDunia’s partner supermarkets in three cities namely, Mumbai, Delhi and Bangalore.
“With this initiative, the company aims to reach approximately 20 lakh households. It is also to create an easily accessible source for discounts on FMCG products to ensure and encourage the consumers; the habbit of saving,” Parwani informs.

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