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CouponDunia launches app to promote live offline discounts

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Mumbai-based online deals aggregator CouponDunia has launched a new app which will use GPS navigation to push live discount coupons to a user’s smartphone, whenever he/she is in the vicinity of any offline store.
The company has tied up will over 200 leading brands spanning across categories from fashion apparel and accessories, baby care, electronics, sports to footwear and home décor. Some of the brands listed on the CouponDunia platform are Killer, Lawman, Skechers, Marks and Spencer, Calvin Klein, Bombay Dyeing, among many others. The validity of these deals varies from one brand to other. The offers will be available across 12,000+ outlets in six cities – Mumbai, Delhi, Bangalore, Pune, Ahmedabad and Chennai. The offers can be currently availed through the CouponDunia mobile app on Android and CouponDunia website and will soon be launched on iOS.
The new ‘In-store’ section on the website and the app provides customers with a comprehensive list of deals from over 200 brands. The ‘Near-by’ option in the app displays all offers available near a customer in a map format for quick access. Taking convenience a step ahead, the Geo-fencing feature will allow the users to locate the best deals and discounts as they enter a shopping mall or retail outlet. The aim is to eliminate the effort of searching coupons and offering saving options at the point of purchase.
“CouponDunia is currently driving 2 per cent of Gross Merchandise Value (GMV) for Indian e-commerce websites,” Ankita Tandon, COO, CouponDunia says. “In order to establish ourselves as a truly ubiquitous brand that enables savings, we needed to be present in more categories, especially in those which dominate an individual’s monthly disposable income. With this thought we launched food and beverage offers last year, and this year we have added in-store discounts.”
She further adds,”In India, in-store expenditure still trumps every other avenue, thus launching discount offers for this vertical made optimum sense. By making these offers available on the go via our app, we are trying to re-define the offline shopping experience. With our platform merchants gain access to highly engaged customer base and user acquisition at a lower cost. We plan to scale our offline offering rapidly and aim to hit 50,000 outlets in the next three-four months, while adding more categories.”
With this new venture, CouponDunia will now have offers from over 18,000 outlets in the F&B and retail category.

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