Omtex Healthware launched Swee Shapewear in 2013. Swee is an instant sliming solution for women. The shapewear brand helps in providing slimming and shaping support to the body that is seamless as well as comfortable. It offers its customers 8 flawlessly designed wardrobe essentials that trim the hips, thighs and waist to give females the perfect hourglass shape.
Brand USP: Swee’s product range gives seamless contour to the wearer. The shapewears are made from skin-friendly fabrics that are double cotton gusseted for comfort and convenience. The product range contains qualities that controls muscles, shapes the curves and slenders the body.
Target customers: The brand’s primary target are females and their secondary customers include retailers, wholesalers, online selling sites, etc.
No. of Indian cities currently present in: The shapewear brand is present in more than 40 cities in the country.
Total no. of EBOs: 345 (approx.)
Total no. of MBOs: 5 (approx.)
No. of EBOs added in 2014: 345 (approx.)
No. of MBOs added in 2014: 5 (approx.)
New territories or regions added: Jammu and Kashmir, Uttarakhand, Haryana, Jharkhand, etc.
Presence in online retail: Swee shapewear is available on Zivame, Snapdeal, Flipkart, Myntra, Amazon, Fashionara, Mylocalkart, Rediffshopping, Paytm, Brandtrendz, Trishlaemart.
Future plans: The brand has plans to be seen in big retail chains like Shoppers stop, Pantaloons, Lifestyle, Central, etc.
Targeted cities in the next couple of years: They want to enter the markets of Kerala, Orissa, Arunachal Pradesh, etc.
Brand turnover (estimated for CY2014): Rs. 3.5 crore
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