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“Garuda Mall is a prime location for our first store in Bengaluru”, said Linda Chang, Forever 21, Vice President of Merchandising. “We are looking forward to bringing a vast selection of fashionable merchandise at a great value to the people of Bengaluru.”

The new location will offer customers a large selection of merchandise. Complementing Forever 21® apparel, shoes, and accessories, the store will also feature Forever 21 Contemporary. One of the main unique selling propositions of Forever 21 is the daily arrival of new merchandise, which creates a reason for customers to shop everyday.

Present at the opening, Timmy Sarna, Managing Director, DLF Brands said, “We have had our eyes set on introducing Forever 21 in Bengaluru for a while. The Garuda Mall on Brigade Road has provided us with an excellent location and we are confident that Forever 21 will become the most popular brand in the city almost immediately. The brand has enjoyed success in New Delhi & Mumbai, and we cannot wait to see the reaction from the fashion savvy in Bengaluru to the trendy and affordable women’s wear range from Forever 21.”

The grand opening event of the store commenced with a ribbon cutting ceremony and saw a celebration of the very best of fashion and style at Forever 21, with a high impact fashion presentation led by leading models. Fashion lovers were eagerly gathered outside the store to shop from their favorite fashion label. Diana Penty chose her favorite styles from the latest merchandise by Forever 21 and shared useful styling tips.

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