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Relaunch of Bata

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The study holds attention about the turnaround story of Bata India Ltd. Bata India was earlier known for its high quality products at reasonable price mainly designed for functional utility. But in recent years due to various reasons like choice of wrong market segment, continuous union-related disturbances in manufacturing units and changing in customer perception in very dynamic and complex market system, Bata started losing its ground.

This case study proposed certain strategies that can be utilized in the restructuring of the overall business strategy of Bata. This study also discussed different strategies that Bata has already adopted as a part of revamping the business to combat the mounting pressure from the local and international competitors in the Indian retail footwear industry.


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