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Jewelry retailer Joyalukkas undergoes makeover

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Joyalukkas, one of the leading jewelry retailers, recently reopened its jewelry outlet in Gold Souk mall at Gurgaon, post refurbishment of the showroom. The renovation was part of global corporate policy.

Elaborating on the same, Ashalatha TD, Marketing Manager at Joyalukkas India, said: “We upgrade the look and feel of the showrooms periodically based on the expectation of customers to ensure that we are in-sync with the times.”

She further stated that the R&D undertaken for the re-launch was based on international trends and latest choices available in jewelry retailing.

The renovation was done to increase the footfalls and generate more sales revenue. Explaining the expectations from the re-launch, Ashalatha added: “We have refreshed our showroom not only in design but we have also added new and exciting international and traditional collections to appeal to all types of jewelery buyers. We intend to grow our footfalls and sales by 20 percent within a year in Gurgaon.”

The retailer has also recently opened new outlet in Kumbakonam, Tamil Nadu.

-Juhi Sharma



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