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KMI’s Ted Baker launches aspirational toiletry

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KMI has developed four new aspirational toiletry ranges as part of its Ted Baker brand. Comprising two products for men, and two for women, the idea behind the range is that even if one can’t afford Ted Baker fashion, they can at least afford the toiletry.

The women’s range, modeled on Ted Baker’s fashion apparel, have been named Butterfly and Origami, in line with two prints that are all the rage right now. While Butterfly has top notes of bergamot and red fruits with tuberose and patchouli, Origami includes raspberry with infusions of rose, vanilla and sandalwood. Both come in a body wash and body spray, and Butterfly comes additionally with a body scrub and body lotion, while Origami includes a bath foam and a body soufflé, and are priced between £5.10 to £6.50.

The men’s range comes with the tagline ‘the right tools for the job’, with KMI claiming that the “two new toiletry ranges for men. The range includes Toolshed and Workshop, and comprise a hair & body wash, body spray and an antiperspirant deodrant, priced at £4.10 each. Toolshed features cool, calming woody tones of bergamot, cedarwood, sandalwood and musk, while Workshop includes ozonic notes interspersed with eucalyptus, geranium and patchouli.

All four ranges come in gift sets as well, and are available exclusively at Boots stores across the UK.

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