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Kitsch unveils new price strategy

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Luxury multi-brand retailer Kitsch, part of TSG International Marketing Pvt Ltd, has come up with a new pricing strategy. The international brands available in India exclusively at Kitsch stores will now be sold at prices 5-10 per cent lower than those in other Asian markets. The stores will also provide a personal shopper, personal stylist and concierge along with additional loyalty benefits.

Kitsch boutiques are located at Emporio Mall, New Delhi and at Kala Ghoda, Mumbai. These outlets offer ready-to-wear collections and fashion accessories for men and women.

TSG International Marketing has tied up with Italian fashion house AEFFE Fashion Group for the marketing and distribution of its luxury brands – Moschino, Jean Paul Gaultier and Alberta Ferretti – in India. The group has also associated itself with Stella McCartney and Lanvin.

– IndiaRetailing Bureau

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