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Diego Dalla Palma to open second store in China

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The Italian wellness giant, AGGF Cosmetic Group Spa’s Diego Della Palma make-up and skincare brand, is set to open its second store in china, barely six months after the launch of its first store. Micol Caivano, the communication and marketing manager for the brand, said that its 2,152-square-foot Shanghai store was just the beginning of plans for the brand in China. By the end of 2012, some 50 shop-in-shops in China’s most important departmental stores are likely to come up. There are also talks with distributors in the UK and US to enhance the company’s international presence, he added. Sources inform that the company has overhauled its skincare line, Concura and also strategically lowered its prices to appeal to a larger audience. Entry prices now start from 19 euros, or about $26. Sources also suggested that the skincare’s packaging has been redesigned to feature the Diego Dalla Palma logo alongside the Concura brand. The new skincare collections are set to hit beauty counters in Europe, the Middle East and China beginning in March.


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