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Full throttle growth for Amway in India

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Direct selling FMCG company, Amway India, is eyeing a Rs 2,500 crore turnover in the next two-years by expanding reach, launching new products and strengthening its marketing.

“We have grown from Rs 799 crore to 1,407 crore over the past three years, essentially as the quality of the Amway pick-up centres has undergone a sea change and are more experiential for the consumer. This year the turnover is expected to be around Rs 1,700 crore and Rs 2,500 crore by 2012”, says Vinay Kumar, Vice-President (Technical and Regulatory), Amway India.

Foreseeing the direct selling industry’s good potential in the country, he further added, “Direct selling industry in the country is estimated at Rs 3,500 crore (excluding insurance) and is expected to reach around Rs 5,300 crore by 2013”.

The company plans to up its branches to 250 from present 130 in the next three years alongwith offering 123 products in personal care, home care, nutrition and wellness and cosmetics.

Posted on: 17.12.2010

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