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OVS Industry opens in Delhi

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OVS Industry, the leading Italian trendy apparel brand, in a joint venture with Brandhouse Retails Ltd, inaugurated its first store in Delhi at Ambience Mall, Vasant Kunj on Thursday, August 12. This is the third store of the brand in India. The first store was launched in Bangalore on August 6, followed by Chennai.

Catering to men and women in the age group of 16-35 years, the store offers a one of its kind stylish fashion shopping experience in the mid-premium segment. Anjani Kasliwal, Director, Brandhouse Oviesse Ltd. (BOL) says, “There was a gap in the economy and premium apparel industry and OVS Industry fits in it beautifully as a mid-premium brand.”

Inside a factory-like, brick-walled loft with vintage details, OVS industry provides high quality Italian fashion for men and women. Spread across more than 6500 sq ft, colours and natural materials set the scene for collections that capture emerging trends in Italian and international fashion.

Speaking at the launch Ashok Dalal, Managing Director and CEO, Brandhouse Oviesse Ltd. (BOL)said, “It gives me immense pleasure to pioneer ‘fast fashion’ in India. Our studies indicate that today’s Indians are now accustomed to living in the fast lane. But at the same time these consumers are price conscious too. This is where we feel OVS industry with its fashionable mid-to-premium range of fast fashion will be a good fit.” The brand claims they will release four seasons in a year and there will be a new range every six weeks.

Kasliwal said, “Globally, OVS industry stands for being hip, trendy and affordable. We believe these attributes will appeal to our customers and establish fast fashion in India.” Kasliwal informed that the brand plans to open 10 more stores by March 2011. The brand has made an investment of Rs 40-50 crore so far.

Brandhouse Oviesse Ltd. (BOL) has been mandated with bringing OVS industry to India. The company is a joint venture between Brandhouse Retails Limited (BHRL) and OVS industry. Brandhouse Retails Ltd. is a leading Indian fashion retail company which manages exclusive brand outlets for various brands like Reid & Taylor, Belmonte, Carmichael House, Stephens Brothers, and Alfred Dunhill across India.

Based in Mestre, Italy, OVS Industry is a  benchmark in fast fashion with over 11 million customers shopping at their store every year, which amounts to a sale of over 100 million garments at a revenue of over 870 million Euros.

OVS industry is a part of Gruppo Coin, Italy’s leading clothing retailer with a turnover of over Euros 1.8 billion. In markets where OVS industry has been present, it has given shopping a new meaning, based on a constant renewal of fashion clothing, quality and right pricing. It currently has a network of more than 487 stores in Italy and abroad. The brand accounts for over 3.36 percent market share in Italy. One in every five Italians shops at least once a year at the Oviesse stores and one in every three kids wear Oviesse apparel.

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